Why Choose Us?

A diamond engagement ring is the most important piece of jewelry you'll choose. It's a symbol of your love. You want it to be a high quality ring that will last a lifetime. You want to know that you're getting the best diamond for your budget and that you fully understand what you're purchasing. Since 1982, we've helped thousands of people pick out the perfect engagement ring and we'd love to do the same for you. Our dedicated staff will spend time with you and give you a customized shopping experience. We have a GIA trained Diamond Graduate on staff who will be glad to answer any questions you may have on color, clarity, cut, carat size, ethical sourcing, and more. In addition to customized service, we offer the following benefits with *every diamond engagement ring purchase:

  • First 2 sizings are always free. After that, we will charge only half of our standard rate.
  • Complimentary appraisal report plus complimentary value adjustments as needed in the future.
  • Free rhodium plating on white gold rings. Free polishing on yellow gold and platinum rings. These services restore your ring to its original luster and shine!
  • Free cleaning and inspection. (Didn't purchase your ring from us? We'll still offer this at no charge!)
  • Free replacement of small side stones lost due to normal wear within the first five years.
  • We'll take 25% off your wedding bands when you're ready to purchase them.
  • Many of our center diamonds have a lifetime trade-up value. Please let us know if you might be interested in this in the future and we'll be sure the diamond you purchase qualifies. Our trade-up policy only requires a minimum increase of $250, not double like most stores.
*All complimentary benefits apply to the original purchaser or gift recipient of the ring. Unfortunately, we can not extend them free of charge to secondhand purchasers. However, our normal repair rates are very reasonable. Please see store for details.


The best way to buy a diamond is to see it in person. We have hundreds in store for you to look at. Have an idea of what you're looking for? Browse Available Diamonds We can have any of these in store within 1-2 days specially for you to look at. Contact Us with what you like and we'll set up an appointment for you to view your choice of diamonds and mountings. No obligation, just a personalized shopping experience!

Choosing Your Diamond
Diamonds come in many sizes, shapes, colors, and with various internal characteristics. All polished diamonds are valuable. That value is based on a combination of factors. Rarity is one of those factors. Diamonds with certain qualities are more rare—and more valuable—than diamonds that lack them. Choosing the diamond that's right for you is a personal decision. Some people may want to focus more on the size of the diamond, others may want to focus more on color and clarity. Look at Diamonds in Person While diamonds are the only gemstone made of a single element, carbon, they're a product of nature so no two are exactly alike. The value factors of carat size, color, clarity, and cut are good to know in order to accurately compare pricing of diamonds. However, it's important to know that all grades are set by experienced graders using 10X magnification for clarity and specific lighting for color. Plus, diamonds are typically graded loose. Most individuals will not pick up on slight differences in grades under normal conditions.  Learn a little about the 4Cs of diamonds here:

Diamond weights are measured in carats. Large diamonds are more rare than small diamonds. The more scarce something is, the more it is worth. With all other factors being equal, larger diamonds are worth more than smaller ones. Fun fact: less than 1 out of every 1,000 women own a 1 carat or larger diamond.


Diamonds come in many colors. Diamonds that range from colorless to light yellow and brown fall within the normal color range (shown above). Within that range, colorless diamonds are the most rare, so they’re the most valuable. They set the standard for grading and pricing other diamonds in the normal color range. Subtle differences in color can dramatically affect diamond value. Two diamonds of the same clarity, weight, and cut can differ in value based on color alone. Even the slightest hint of color can make a dramatic difference in value.

Few things in nature are absolutely perfect. This is as true of diamonds as anything else. Diamonds have internal features, called inclusions, and surface irregularities, called blemishes. Together, they’re called clarity characteristics. Clarity is the relative absence of inclusions and blemishes. Among other things, blemishes include scratches and nicks on a diamond’s surface. Inclusions are generally on the inside, and some might break the surface of the stone. Sometimes, tiny diamonds or other mineral crystals are trapped inside a diamond when it forms. Depending on where they’re located, they might remain after the stone has been cut and polished, and they can affect a diamond’s appearance.
 
Clarity characteristics might have a negative influence on a diamond’s value, but they can have positive effects as well. For one thing, they help gemologists separate diamond from imitations. (This is easier with included diamonds than with flawless ones.) And because no two diamonds have exactly the same inclusions, they can help identify individual stones. They can also provide scientists with valuable information about how diamonds form. Flawless and internally flawless diamonds are extremely rare. Most diamonds set in jewelry are in the SI & I range. We typically recommend the SI range for most customers as a good balance of appearance to the naked eye while keeping the price in a reasonable range.
A beautifully finished diamond is dazzling, with every facet displaying the craftsman’s skill and care. When a diamond interacts with light, every angle and every facet affects the amount of light returned to the eye. Diamonds come in many shapes to suit all styles and preferences. Cut refers to the craftsmanship and proportions of the diamond. A skilled cutter takes the product of nature and brings out the brilliance of the diamond. A diamond’s proportions determine how light performs when it enters the diamond. If light enters through the crown and goes out through the pavilion, the diamond will look dark and unattractive.  Diamonds with different proportions and good polish make better use of the light, and will be bright, colorful, and scintillating.

As you can see, there are many components to grading a diamond. It's nice to know the grades when buying, but ultimately you want to Look at the Diamonds in Person and judge them for yourself. Each grade is a range. Two diamonds can look the same on paper but totally different in person. 

Not all grading reports are created equally. It is widely known that EGL grades diamonds much more leniently than GIA does. It's important to keep this in mind when comparing prices. You don't have to take our word for it, a quick Google search will show you many articles on this fact.

It is certainly not necessary that a diamond have an independent grading report. We sell many diamonds, some with reports, some without. We stringently grade our diamonds and are happy to explain their factors with you. Grades are not completely objective, but we always stand behind our stated grade.

Stop in today to find your perfect engagement ring!